Oral healthcare startup Toothsi raises $9 million from Stride Ventures

The company plans to invest the capital in improving technology, geographical expansion and brand building.

Founded in 2018 by orthodontists Arpi Mehta, Pravin Shetty, Manjul Jain, and Anirudh Kale, the company offers customers clear aligners, an alternative to conventional braces. It customises aligners and claims to have designed over 65,000 plans so far with a five-fold year-on-year growth in the financial year 2021.

Clear aligners have emerged as a preferred technology over traditional metal braces for their sheer unnoticeable factor. Toothsi is likely to lock horns with San Jose-headquartered Align Technology, which makes Invisalign braces.

Besides orthodontic products, Toothsi also offers oral-care products such as sonic toothbrushes, teeth whitening products and aligner accessories. Diversifying into the skincare space, it recently introduced Skinnsi, which offers laser hair removal services and skin treatments at home.

Toothsi last raised raised $20 million in a round led by Eight Roads Ventures, Think Investments and the Mankekar Family Office in August.